Fans who found the hidden QR code in’s NFL NFC/AFC championship game commercial, you know the one with the name we can’t legally say and rhymes with “blooper goal”, got a chance to win an NFT from the collection by simply scanning the code and entering their name in the contest.

The commercial featured LeBron James making a life-changing decision in his life, skipping college and going to the NBA. ‘The Moment of Truth’ Collection

LeBron’s NFT collection which he titled “The Moment of Truth”, consists of fifteen NFTs, that detail moments in LeBron’s life in three different tiers.

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Tier 1 showcases exclusive depictions of LeBron himself. Tier 2 features things that are nostalgic to LeBron himself. Finally, Tier 3 consists of on-set details and easter eggs, such as a “Loaded Lions” version.

All-in-all there were 5550 NFTs in total that were airdropped to the lucky winners of The Moment of Truth giveaway, congratulations to the winners. This marks the second time has spent tens/hundreds of millions of dollars on marketing campaigns featuring hidden QR codes, so keep an eye on the commercials they release in the future!

LeBron James Family Foundation

Royalties (5% of each and every sale on from secondary sales go to the LeBron James Family Foundation, and because these were airdropped for free from, this was a great gesture by to help assist LeBron James in his goal of providing assistance to communities in need.

“I want to ensure that communities like the one I come from are not left behind. and I are aligned on the need to educate and support my community with the information and tools they need for inclusion. I’m looking forward to working with them to bring these opportunities to my community,” commented LeBron James.

With a commitment to redefining community and building stronger families, The LeBron James Family Foundation invests its time, resources and passion into creating generational change for the kids and families of James’ hometown in Akron, Ohio through a focus on education and co-curricular educational initiatives.

For more information about the LeBron James Family Foundation I PROMISE program, please visit

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